The trendy, faux-humble title small independent shop, brand, or studio owners give themselves instead of "boss" or "founder" — literally "the person in charge" — now used somewhat mockingly to describe a certain hipster small-business aesthetic and persona.
REAL-WORLD EXAMPLE
"他给自己那个只有十平米的咖啡馆封了个主理人的头衔。"
LORE & ORIGIN
Chinese term originally used neutrally in creative/design industries for someone running their own small studio or brand, that spread widely enough (especially among independent coffee shops, boutiques, and creative spaces) to become a recognizable, sometimes gently mocked lifestyle-brand persona in its own right.
EQUIVALENT CONCEPTS IN OTHER LANGUAGES
MENTIONS OVER TIME
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