What Does This Mean?
Broad Brazilian slang for joking around, messing about, or good-natured mockery; the phrase "zoeira nunca para" ("the joking never stops") is a well-known meme/catchphrase used when something absurd or funny happens online.
REAL-WORLD EXAMPLE
"Relax, it's just zoeira, don't take it seriously."
LORE & ORIGIN
Derives from "zoar," itself onomatopoeic (from insect buzzing sounds, "zum/zom"), which shifted meaning from "to make noise/stir up" to "to tease/joke/mock." It is a distinct word from "zorra" (a separate, murkier-origin term for slapstick comedy) — the two are related in meaning but zoeira traces to "zoar," not "zorra."
MENTIONS OVER TIME
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