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What Does This Mean?

[ SLANG ]

Broad Brazilian slang for joking around, messing about, or good-natured mockery; the phrase "zoeira nunca para" ("the joking never stops") is a well-known meme/catchphrase used when something absurd or funny happens online.

REAL-WORLD EXAMPLE

"Relax, it's just zoeira, don't take it seriously."

LORE & ORIGIN

Derives from "zoar," itself onomatopoeic (from insect buzzing sounds, "zum/zom"), which shifted meaning from "to make noise/stir up" to "to tease/joke/mock." It is a distinct word from "zorra" (a separate, murkier-origin term for slapstick comedy) — the two are related in meaning but zoeira traces to "zoar," not "zorra."

FIRST SEEN
2000
PEAK ERA (EDITORIAL)
mid-2010s ("zoeira nunca para" meme phrase spike), ongoing broad usage
CURRENT STATUS
Mainstream Slang
Related To:

EQUIVALENT CONCEPTS IN OTHER LANGUAGES

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→ STEADY
EDITORIAL ESTIMATE
CULTURE CATEGORY
[ SLANG ]
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    2000
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