What Does This Mean?
Korean term, 'grooming labor', for the time, money and effort spent on appearance, such as makeup and dieting, which is described as work that society expects mainly of women. It is a feminist framing that recasts routine beauty upkeep as labor, often alongside the 탈코르셋 (escape the corset) movement. Supporters use it to question appearance standards; critics argue that grooming can be a free personal choice.
REAL-WORLD EXAMPLE
"출근 전 화장과 머리 손질도 꾸밈노동이라는 말에 공감이 갔다."
LORE & ORIGIN
Newsis (2018-06-03) reports that 꾸밈노동 and the variant 꾸밈노역 appeared as coined words while a growing number of women stopped grooming as part of the 탈코르셋 movement. The article quotes a professor on why appearance standards are asked only of women. Who coined the word is not stated in the page opened.
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